A Landmark Day – The Grand Opening of Vicious Off-Road Store #1

A Landmark Day – The Grand Opening of Vicious Off-Road Store #1

By Justin Banner

Our online store has been open since 2017, but we take another step forward with the Grand Opening of our first physical store – Vicious Off-Road #1.

Since it was the launch of our very first physical store, we couldn’t just take a single day to celebrate it. We also didn’t just celebrate our opening as it shared the same weekend as Cinco de Mayo. Food, fun, Jeeps, and more were in store at our new Ontario, California store.

Jeeps Galore

With off-road enthusiasts from all over southern California, we had a grand two days of awesome Jeeps, trucks, and SUVs on display along side our own Vicious Jeeps. These fanatics were able to be a part of a car show and even contests to show off their best work. Jeeps of all vintages and types were on display from classic CJs to budget friendly XJs to modern JLs.

On Display

We had flex tests with the Articulation Ramp thanks to Empire Jeep Club. KCLA 96.7 FM played great rock music and broadcast live from our store. We even had food both days for everyone that showed up. Many of the brands we offer in store were also in our vendor row to show off the latest they had to offer and could buy that same day.


We offered customers great deals outside in our parking lot and inside our store. Deals ranged from scratch-and-dent specials to deep discounts that you could only get on these two days. It was also the first time customers could see just what we offered beyond Jeep parts. We offer lift kits, lights, wheels, tires, bumpers and more for more than just Jeeps at our store!


We also offer installations, so customers will be able to get the parts they buy installed in the same day. All under one roof.



All day long on both days, we gave away all sorts of items from gift cards to parts. However, the big one everyone was looking forward to was that overlander rooftop tent. It had a MSRP of $1500 and one luck winner walked away with it on day two. However, on both days everyone was able to take away something from parts at opening day discounts to free giveaway parts to free food and more.


More Than Just an Opening

While it was a grand opening and Cinco de Mayo, this is a celebration of our first step of many to come. This will just be the first of many openings we’ll have into the future. We want to be able to service customers across the country in the same way we’re going to here at our Ontario store. Installs, parts, technical advice and more are what you can expect from first store and on to the next.